Innocent Ujah Idibia (born in Jos, Plateau State, Nigeria), better known by his stage name 2face Idibia (2Baba), is a Nigerian singer-songwriter, record producer and entrepreneur. He officially discontinued the use of the name Tuface and selected Tu-baba as his stage name. He is one of the most decorated and successful Afro pop artists in Africa. He is also one of the most bankable artists in Africa.
He moved to Lagos and started performing with rapper BlackFace Naija. He had met BlackFace while attending IMT. With Blackface (Ahmedu Augustine Obiabo) and with musician Faze (Chibuzor Oji), he went on to form the trio band Plantashun Boyz. Plantashun Boyz released two successful albums: Body and Soul (2000) and Sold Out (2003) under the Nelson Brown’s owned Label (Dove Records) before disbanding in 2004. Relations were marred for many years during which the band broke up and started their solo careers. Long after the break-up known as the “Faze vs Tuface” beef, the band came back together in 2007 for the purpose of recording a third and final album entitled Plan B (2007).
After the disbandment of Plantashun Boyz in 2004, all band members sought separate musical careers. 2 Baba released his debut solo album Face 2 Face (2004), which established him as a viable solo artist. 2 Baba has received one MTV Europe Music Award, one World Music Award, five Headies Awards (Hip-hop award), four Channel O Music Video Awards and one BET award for his musical work, four MTV Africa Music Awards, one MOBO award, one KORA award, and numerous additional nominations.
Following the release of his debut album, he released his second album Grass 2 Grace in 2006, which contained hits “One Love”, “True Love, “4 Instance”. He is the founder of Hypertek Entertainment. In 2006, his song “African Queen” was used in the soundtrack for the film Phat Girlz, which was released internationally. He released a promotion album in 2008 called The Unstoppable releasing the single “Enter the Place”. Problems with album distribution in 2007 caused as shift of the release date of the album from 2008 to early 2009. In 2010, 2face released an “international edition” of the same under the title The Unstoppable International Edition making him the first Nigerian artist to have an appropriately priced international album. 2 Baba released two more singles from the international version of his Unstoppable album. The international edition of the album won two awards at the 2010 SoundCity Music Video Awards. He also won the Channel O Music Video Awards Best African Western award and the MTV Africa Music Awards for Best Male and Artist of the year.
Upon leaving the music label Kennis Music, he set up his own record label known as Hypertek Entertainment. He is part of the National Agency for Food and Drug Administration and Controlt alongside seven other musicians across Africa recording a single with R. Kelly and Prince Lee titled “Hands Across the World”. He is the first non-Liberian to become an honorary member of the Liberian music society in recognition for his outstanding contribution to the growth of music in Africa. He has been named Red cross ambassador society of Nigeria. 2face has several collaborations all over the globe, giving his collaborators the opportunity to win an awards for each duet such as street credibility by 9ice, possibility by p-square and lots more. He is adored by his colleagues and every entertainer in Nigeria music industry as a role model. 2face and heavy weight American Rapper Jay Z met in NYC 2014. 2 Baba has also been an ambassador for quite a number of brands including Guinness, Nigerian Breweries, Campari e.t.c He is also the brand ambassador for National Agency for Food and Drug Administration and Control.